In collaboration with the Department of Economic Development Abu Dhabi and 20 of the emirate’s shopping malls, ADSS offers mall discounts up to 80%, in addition to ‘Unbox the Amazing’ promotion that allows shoppers chance to win instant prizes with the purchase-on-purchase offer across 8 malls.
Running from June 29 – August 18, ‘Unbox the Amazing’ features a raffle draw with a Nissan Patrol cars as prizes along with a variety of entertainment activities and performances!
The participating Malls are
- Marina Mall – 29th, 30th June
- Khalidya Mall – 6th, 7thJuly
- Deerfields – 13th & 14th July
- Dalma Mall – 20th & 21st July
- Bawabat Al Sharq – 27th & 28th July
- Wahda Mall – 3rd & 4th Aug
- Hili Mall (Al Ain) – 10th & 11th Aug
- WTC Mall – 17th & 18th Aug
Up to 80% discount at 20 shopping malls:
Throughout the summer season started on June 21st, visitors and residents can benefit from discounts of up to 80% sale at 20 participating malls including Marina Mall, Khalidyah Mall, Deerfields, Dalma Mall, Bawabat Al Sharq, Wahda Mall, Hili Mall, WTC Mall, Yas Mall, Al Raha Mall, City Mall, Al Ain Mall, Mushrif Mall, Mazyad Mall, Madinat Zayed, Bawadi Mall, Barari Mall, Ruwais Mall, Al Foah Mall, and Jimi Mall
‘Unbox the Amazing’ promotion
ADSS 2018 will include a unique shop & win two different promotions from June 29th – August 18th called “Unbox the Amazing” at 20 participating malls across the emirate as well as a chance to enter a car raffle for winning one of the 4 Nissan Patrol Cars by Al Masaood Automobiles. These malls include: Marina Mall, Khalidya Mall, Deerfields, Dalma Mall, Bawabat Al Sharq, Wahda Mall, Hili Mall, WTC Mall, Yas Mall, Al Raha Mall, City Mall, Al Ain Mall, Mushrif Mall, Mazyad Mall, Madinat Zayed, Bawadi Mall, Barari Mall, Ruwais Mall, Al Foah Mall, and Jimi Mall.
First Promotion – spend minimum 250AED:
Created especially for ADSS 2018, DCT Abu Dhabi will also be bringing a fun ‘game’ experience every day to the 20 participating malls across the city where, for every 250 AED minimum spend, shoppers will get the chance to win instant prizes like luxury dining at high-end hotels’ restaurants, and enter a grand car raffle.
Once 250AED is spent, the shoppers can validate their bill at the mall kiosk, at which point they will be given instructions on how to register digitally for a chance to win luxury dining vouchers at Abu Dhabi’s hotel restaurants. Once they have entered the online platform, they are then free to redeem their prize, or try again. Entries are only limited to the number of multiples of AED250 that the customer has spent at any of the participating mall outlets during ADSS, thus if they spend AED500 they get two entries, AED750 three entries, and so on – the more people spend, the more they get the opportunity for multiple trials for a chance to win the prizes. While learning how to enter at the mall information desk, all customers who spend multiples of AED250 will also be given coupons to enter the grand prize raffle draw to win a car!
Also, shoppers who spend a minimum of 250AED can try their luck to win instant prizes through playing an in-mall game concept. This is to engage shoppers and encourage them to check-out this exciting retail promotion, and ultimately get the chance to win prizes!
Second Promotion- spend minimum 1,000AED:
Shoppers who spend minimum of 1,000 AED will get the opportunity to “unbox” amazing ADSS discounts for items like ‘staycation’ packages, attractions, events, F&B, fashion & beauty products, and electronics, as well as enter a grand car raffle. All these are part of the celebration of great value experiences that will be travelling every weekend across 8 participating malls in Abu Dhabi during the Summer Season. These malls include:
- Marina Mall – 29th, 30th June from 10 am to 10 pm
- Khalidya Mall – 6th, 7thJuly from 10 am to 10 pm
- Deerfields – 13th & 14th July from 10 am to 10 pm
- Dalma Mall – 20th & 21st July from 10 am to 10 pm
- Bawabat Al Sharq – 27th & 28th July from 10 am to 10 pm
- Wahda Mall – 3rd & 4th Aug from 10 am to 10 pm
- Hili Mall (Al Ain) – 10th & 11th Aug from 10 am to 10 pm
- WTC Mall – 17th & 18th Aug from 10 am to 10 pm
The ‘Unbox the Amazing’ purchase-on-purchase promotion will be held as part of a show and will have a variety of entertainment activations for shoppers at participating malls, along with musical and performing acts. A stage along with an host and a spin-the-wheel game will be on show and will travel to each of the 8 participating malls during weekends and allow winners the chance to ‘unbox the amazing’ via a wall of boxes when a minimum of 1,000AED is spent.
Customer gets multiple chances if the purchase has been made in multiples of AED 1,000. For example, on spend of AED 2000, customer gets 2 chances to spin the wheel.
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