Discover America 2019

Organised by U.S. Embassy in UAE

Discover America is back in town for some of the best American cuisine, classic culinary dishes and entertaining activities in town!

The event is organized by the U.S. mission, it's a great opportunity to celebrate the U.S. - UAE partnership.

With over $24.5 billion in two-way trade, the UAE has been America’s largest export partner in the MENA region for the last 10 years. The UAE is also the largest source of foreign direct investment from the Middle East into the United States.

Through the Discover America programme, both the U.S. and UAE can build on this strong relationship to further promote and increase U.S.-UAE bilateral trade, partnership and investment.

By using the convening power of the U.S. Embassy, Discover America will provide a unique platform for U.S. companies to showcase their products and services, connect U.S. and UAE. entities and share and showcase American culture.

In addition, Discover America will also celebrate the American Brand and Culture through various entertainments and activities.

This true American experience for the entire family simply cannot be missed!

For the full event calendar, click here.


Date Time Location Notes
Oct 24, 2019 06:30 PM 10:00 PM Jumeirah at Etihad Towers, Abu Dhabi

Maine 'Vacation Land' Lobster Night with the 'AFCENT' Band at Nahaam.

Come have some lobster at JET, learn about all the fun and exciting things Maine has to offer and get the opportunity to win two free tickets to the U.S. thanks to Etihad Airways.

Oct 26, 2019 05:00 PM 08:00 PM Jumeirah at Etihad Towers, Abu Dhabi

The Great American BBQ at Nahaam

Celebrate with an all-American feast, featuring irresistible slow-smoked meats. Take in a buzzing atmosphere with our band dishing out the hits throughout the evening in true American fashion.

Oct 17, 2019 06:00 PM 11:59 PM Jumeirah at Saadiyat Island Resort, Saadiyat Island, Abu Dhabi

Jumeirah at Saadiyat Island Resort is opening the first Sports bar on the island for all to enjoy. Come have the best chicken wings in town and enjoy a game.

Oct 14, 2019 06:30 PM 08:30 PM VaKaVa, Abu Dhabi

Jumeirah at Etihad Towers will organize a VIP event for partners to launch our Discover America campaign. Platinum and Diamond partners will congregate with distinguished guests from the Emirati private and public sectors. Speakers at the event will include a senior U.S. Embassy official, a senior JAD representative, an Etihad representative and a guest speaker from one of the Diamond Partners.

Oct 17, 2019 11:00 AM 06:00 PM World Trade Center Abu Dhabi, Abu Dhabi

Inauguration of Lulu 'Discover America' Week.

Lulu will inaugurate its Discover America Week at its hypermarkets located at the World Trade Center Mall in Abu Dhabi. For a full week, Lulu will showcase thousands of American goods to customers here in the UAE. Senior U.S. Embassy and Consulate Officials will visit the hypermarkets to highlight U.S.-UAE bilateral trade and U.S. exports, which have been the largest in the MENA region for the past 10 years.

Oct 18, 2019 07:00 AM 09:45 AM Al Maryah Island, Abu Dhabi

Discover America Run.

Fun Run around Al Maryah Island will take place where five hundred runners will participate to promote personal mobility, which is critical to good health and longevity. The event will also feature partnerships with U.S. companies, and senior representatives from the U.S. Embassy and Emirati leadership will lead this exciting and dynamic event dedicated to making lives better.

Oct 18, 2019 01:00 PM 04:00 PM Rosewood Abu Dhabi, Abu Dhabi

Discover America Brunch of Champions.

The Rosewood invites runners; who have a brunch reservation, to enjoy the free use of the hotel pool after the run until the brunch starts at 1:00 PM. At Rosewood’s Garden Brunch, families will enjoy a selection of dishes, representing the multi-cultural traditions and heritage of the United States.

Oct 20, 2019 06:30 PM 09:00 PM Grand Hyatt Abu Dhabi Hotel, Abu Dhabi

Destination U.S.A.:
'Pure Michigan' and Detroit-Style Pizza Night.

Check out the amazing pictured rock cliffs on south shore of Lake Superior and visit Isle Royale National Park, a car-free wilderness of forests, lakes and waterways, where moose roam. Enjoy some fine dining with Grand Hyatt and learn about a unique “bleisure” destinations.


Oct 21, 2019 07:00 PM 10:00 PM Rosewood Abu Dhabi, Abu Dhabi

Discover America at La Cava Wine & Cheese Night with 'AFCENT' band.

Discover America and your inner oenophile as their expert sommeliers present a variety of American wines, from boutique to classic vineyards. The AFCENT band will bust out a jazzy set to entertain wine and cheese lovers.

Oct 22, 2019 07:00 PM 09:30 PM The Galleria Al Maryah Island, Abu Dhabi

IMAX Movie Screening:

Abu Dhabi - Discovering 'America’s Musical Journey' at VOX Cinemas, The Galleria Al Maryah Island

Oct 23, 2019 04:00 PM 06:00 PM Four Seasons Hotel Abu Dhabi at Al Maryah Island, Abu Dhabi

Defense Industry Cooking Class with Chef Marshall Roth from Four Seasons

Discover America 2019 partners and other U.S. defense companies celebrate American food and cooking with a renowned U.S. chef and special guest SDO DAT Colonel Phillips. A great opportunity to sharpen up your culinary skills and network in the process.

Oct 23, 2019 04:30 PM 06:00 PM New York University Abu Dhabi, Saadiyat Island, Abu Dhabi

'AFCENT' Band Rocks the NYU House.

The AFCENT band will some well-known ballads to NYU students and its faculty.

Oct 23, 2019 10:00 AM 01:30 PM Masdar City, Abu Dhabi

Space Education Talks with Northrop Grumman at UAE Space Agency.

A month after the UAE celebrates the first Emirati to go into space, the UAE Space Agency will welcome Emirati students over three days to hear from a former Astronaut. Emirati students will be inspired by real stories from space, learn about the latest space research and technologies and be inspired by the UAE’s ambitious plans for space exploration and discovery.

Oct 23, 2019 06:30 PM 09:00 PM Andaz Capital Gate Hotel Abu Dhabi , Abu Dhabi

Fun Beyond the Office, Hyatt Presents ANDAZ; Discover America Games

During the U.S. Embassy's Discover America week, Andaz Capital Gate - luxury lifestyle hotel of Hyatt will offer an evening of extreme fun, laughter and the promise of meeting amazing new individuals while having the time of your life. Get ready for an interactive corporate event with a mix of games, food and drinks.

Oct 24, 2019 09:00 AM 01:30 PM American Community School of Abu Dhabi, Abu Dhabi

'AFCENT' Band with American Community School of Abu Dhabi.

The AFCENT Band will play a medley of popular American songs to ACS students and celebrate U.S. culture and music on campus.

Oct 25, 2019 08:00 PM 09:30 PM Abu Dhabi Mall, Abu Dhabi

The 'AFCENT' Band celebrates California Sound at Abu Dhabi Mall.

The AFCENT Band will celebrate the creativity of The Byrds, The Beach Boys, The Mamas and the Papas, and Buffalo Springfield by performing at the Abu Dhabi Mall.


Oct 25, 2019 06:00 PM 10:00 PM The St. Regis Abu Dhabi, Abu Dhabi

Caroline Astor’s Midnight Supper by St. Regis.

During the U.S. Embassy’s Discover America campaign, the St. Regis Abu Dhabi Hotel will showcase some of its historic and unique rituals. Its main purpose is to recreate a Midnight Supper as a nod to Caroline Astor, the mother of John Jacob Astor IV, the founder of the St. Regis.

Oct 27, 2019 07:00 PM 09:00 PM Jumeirah at Etihad Towers, Abu Dhabi

Exclusive Discover America Wrap Up Event.

Jumeirah at Emirates Towers will organize a VIP event for Discover America partners to close our campaign this year and announce our plans for Discover America 2020. Platinum and Diamond partners will congregate with distinguished guests from the Emirati private and public sectors. Speakers at the event will include a senior U.S. Consulate official, a senior JET representative, and a guest speaker from one of our Diamond Partners. Emirates, the exclusive airline partner for this event, will be providing two free tickets to the U.S. to two lucky guests at the end of the evening.

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