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Get the advantage

Abu Dhabi is a destination which provides world-class infrastructure, venues, and services for business events and the Abu Dhabi Convention and Exhibition Bureau (ADCEB) is your strategic partner to help reach the objectives of your event. The ADCEB and the MICE industry stakeholders work together to deliver successful events that establish your organisation's legacy outcomes or event’s objectives.

Introducing Advantage Abu Dhabi, an initiative that provides an array of support and incentives for event organisers and meeting planners around the world to make Abu Dhabi a destination for business events. The initiative has been enhanced for 2022 with value-added benefits and new terms. Advantage Abu Dhabi builds business relationships within the dynamic MICE community of Abu Dhabi, stimulates business for local suppliers and gives attendees a truly unique experience.

As an organiser or planner, you will benefit from support throughout the whole planning cycle of your event including access to a network of partners experienced in the organisation of business events and incentive travel. You will also reap the rewards of choosing Abu Dhabi with a whole range of support items including hotel discounts, flight tickets, hosted buyers and speakers program and more.

Meetings & Incentives

In collaboration with Etihad Airlines and key MICE industry stakeholders, ADCEB presents Advantage Abu Dhabi’s Meeting and Incentive 2.0. The program provides more comprehensive destination-driven value-adds and enhanced experiences to incentivize corporate clients to select Abu Dhabi for their upcoming MICE events.

Agency Reward Scheme

The ADCEB has developed and launched the MICE Agency Reward Scheme to incentivise international and local-based intermediaries to promote and refer business events and MICE groups to Abu Dhabi.

Register your interest